Trademark Archive (1919–1986)

The Nestle Lemur Company maintained an extensive trademark portfolio in the United States throughout the 20th century. Federal filings demonstrate the company’s transition from permanent waving innovation to diversified cosmetics manufacturing.

This trademark archive documents registered brands associated with the Nestle Lemur Company based on official United States Patent and Trademark Office (USPTO) records.
 

Early Registrations (1919–1932)

ADORME

Filed: January 30, 1920
Registered: November 29, 1921
First use: September 1, 1919
Status: Cancelled (Section 8)

One of the earliest documented trademarks associated with the Nestle Lemur Company.
 

NESTOIL

Filed: January 12, 1932
Registered: May 17, 1932
Status: Expired (1993)

An oil-based preparation registered during early diversification of the Nestle Lemur Company product line.
 

Post-War Expansion (1945–1947)

During the mid-1940s, the Nestle Lemur Company expanded its trademark registrations, indicating growth in grooming and fragrance markets.

• SPECIAL RESERVE (1945)

• REEL MAN (1946)

• SACRIFICE (1947)

• FRATERNITY (1947)

These trademarks reflect broader product positioning beyond permanent wave services.
 

1950s Cosmetic and Haircare Development

The 1950s marked diversification into color, baby care, and cosmetic segments.

• COLORTINT (1949 / 1955 registrations)

• MOTHER'S DARLING (1955)

• MAVIS (1956)

• WISP STICK (First use 1952; registered 1978)

• MAGIC NET (First use 1955; registered 1978)

The later federal registrations of earlier first-use dates suggest consolidation of long-standing product lines.
 

1960s Styling and Market Adaptation

In the 1960s, the Nestle Lemur Company introduced trademarks aligned with contemporary styling trends.

• COLOROUT (1963)

• VIVACIOUS (1963)

• NATURAL NET (1964)

• UPSWEEP (1965)

• AIR-WHIPT (1965)

• DISCOTHEQUE (1965)

• NESCARE (1968)

• DESPERADO (1969)

• TOUCH 'N GROOM (1969)

These filings reflect adaptation to aerosol, color correction and modern styling markets.
 

1970s Consolidation Phase

The mid-1970s show a concentrated wave of federal registrations, including formal registration of earlier brands.

• SWEET NATURE (1974)

• IRRESISTIBLE (First use 1933; registered 1976)

• LEMUR (First use 1971; registered 1977)

• MIDAS TOUCH (1976)

• LOV’ ME (First use 1913; registered 1978)

• DUCHESS OF PARIS (First use 1934; registered 1978)

This period indicates legal consolidation of existing brands under federal protection.
 

Late-Century Registrations (1980–1986)

Final trademark activity includes:

• SEAFORTH! (Registered 1983; cancelled 1989)

• COLOR GLO (Registered 1984; cancelled 1991)

• LADY DI (Filed 1985; abandoned 1985)

• TOUCH OF GLITTER (Registered 1986; cancelled 1992)

Between 1989 and 1992, a large number of Nestle Lemur Company trademarks were cancelled or allowed to expire under Section 8.

By the late 1990s, the majority of the company’s registered trademarks had lapsed.
 

Trademark Significance

The Nestle Lemur Company trademark archive demonstrates:

• Diversification beyond permanent waving

• Structured brand development

• Mid-century market expansion

• Consolidation of earlier product lines

• Administrative decline by the early 1990s

The documented trademark portfolio provides legal evidence of the company’s sustained commercial presence in the American cosmetics industry.



For corporate acquisitions see Expansion & Acquisitions.
For physical product documentation see Product Evidence.