Product Evidence & Archival Material

The historical record of the Nestle Lemur Company is supported not only by trademark filings and corporate transactions, but also by surviving physical product packaging, advertising material, and business correspondence.

This section documents primary source material connected to the Nestle Lemur Company and its earlier permanent wave enterprises.
 

Early Permanent Wave Documentation (1920s)

Archival advertising and business correspondence from the 1920s demonstrate the transition from technical invention to structured commercial enterprise.

Documented material includes:

• C. Nestle Co. business letters (New York)

• Nestle Lanolin Co., Ltd. advertising

• Circuline permanent wave print advertisements (1926–1927)

• Lanoil Process promotion and Home Outfit systems

These documents confirm laboratory positioning, scientific marketing language, and the commercialization of permanent waving technology in the United States.

The advertisements frequently reference:

• “Originators of Permanent Waving”

• Scientific hair analysis

• Meter scale testing

• Laboratory-controlled processes

This material reflects the industrialization of beauty services during the interwar period.
 

Mid-Century Product Packaging

Physical product evidence from later decades includes:

• Nestle Lemur branded cosmetic packaging

• Hair coloring products

• Conditioning treatments

• Retail display materials

Surviving containers and packaging confirm continued commercial activity into the 1960s–1980s under the Nestle Lemur Company name.
 

Corporate Advertising and Trade Publications

Magazine advertisements from the 1920s, including Circuline and Lanoil promotions, demonstrate:

• Scientific positioning strategies

• Department store distribution

• Home-use permanent wave systems

• Early consumer-targeted beauty marketing

These advertisements provide direct insight into the company’s commercial messaging and technological claims.
 

Archival Significance

The collected archival material provides:

• Physical confirmation of trademark activity

• Evidence of laboratory marketing strategy

• Documentation of product commercialization

• Insight into the transformation of permanent waving into mass-market beauty production

Together with federal trademark records and documented acquisitions, these materials support the reconstruction of the Nestle Lemur Company’s industrial history.

See Overview for historical background.
See Trademark Archive for federal registrations.